New project started with Atom Moore

Atom Moore and Grossmann Uhren have started a joint project and now show insights into the manufactory.

International reknown artist and photographer Atom Moore from New York City has visited our manufactory in Glashütte lately. We are so happy that he took so many amazing shots behind the scenes. Within the next months you will get the chance to see our Moritz Grossmann hallmarks, high artistic finishing methods and handcrafted timepieces through the artists eyes. Besides we will show you some more insights into our work. Stay tuned.

This week we will give you an insight into our unique hands production. You can follow all topics on our social media channels (Instagram & Facebook).

Guest contribution by Atom Moore, international reknown artist and photographer:

“As a watch photographer visiting a manufacture always reveals the technical abilities of a brand. As a watch enthusiast seeing these technical abilities in person is exhilarating. The hands of a watch are more important than many watch enthusiasts realize. They are the eyes of the face, if you will. They bring out the intended personality and guide the wearers unconscious interpretations of the time piece on their wrist. It dresses up, or down the piece. The art of crafting hands in house is the sign of a manufacture that understands the true importance of complete aesthetics. Manufacturing hands to the right size and weight for the dial is just as important as choosing the font for the numbers.

The long slender hands crafted by Moritz Grossmann are, at the same time, modern and antique. The technology used to cut the metal is wholly modern. Utilizing Wire-EDM cutting technology to create the extremely thin design of the hands. Streamlining the difficult process of creating something so thin is very smart. The design and hand finishing is where things turn to the aesthetic and heritage of their namesake, Moritz Grossmann. Every hand is painstakingly polished and shaped by hand. Then they are heat treated. Instead of the preferred color blue used by the majority of the watch industry MG opts for a more unique dark brown/purple tone that changes with the light reflection. If you aren’t familiar with heat treating this may seem like just an aesthetic choice but it requires a bit more precision. The tone they’ve chosen comes earlier in the heat treating process and passes by more rapidly than the more standard blue color. It takes a deft hand and a sharp eye to consistently heat the hands over a traditional open flame.

Please follow along over the coming weeks with me, Atom Moore, as I explore the Moritz Grossman manufacture. In collaboration with the brand I have done an extensive photo project to look closer at the details of their watches and in house integrated manufacture. From the creation of their own hands to chamfering the teeth of their ratchet wheels I am excited to explore their details with my lens.”

Atom Moore